The RAM brand is an automotive icon, with a decades-long history rooted in the red, white, and blue. RAM has evolved with the times, powering ahead of the competition to remain a top contender in the truck market. Read on to learn more about the brand’s evolution, then stop by South Strand Chrysler Dodge Jeep RAM to test drive a new RAM truck!
RAM: America’s Automotive Brand
First Generation: The Beginning
Considering the number of RAM trucks on the road – and for sale secondhand – it should come as no surprise that RAM’s reputation is as durable and long-lasting as its vehicles.
While Dodge, founded in 1900, had been dominating the truck market since 1917, the first generation of trucks to also sport the RAM logo was born in 1981. In fact, the legendary RAM 1500 originated from the Dodge RAM D150, back when Dodge and RAM were a single company.
First generation models were available with three engine options, each pairing with a specific model. The 95-horsepower, 3.7L slant six powered the half-ton-hauling model, while the 140-horsepower, 5.2L V8 equipped the three-quarter ton model. The beefiest model was built to haul one ton, matched with a 170-horsepower, 5.9L V8 engine.
1988 & 1989: Electronic Fuel Injections and New Engine
The Dodge RAM brand continued trucking along until the end of the ‘80s, when the first electronic fuel injection system was introduced as an option for the 5.2L V8 engine, then to the line-up’s other engines soon after. This not only boosted efficiency in the existing engines, but inspired the addition of new engines. A 125-horsepower V6 replaced the slant six, and the now-famous Cummins Turbodiesel engine made its debut. Boasting 400 lb-ft of torque, the new engine wowed drivers and continued to grow in popularity through the years.
Second Generation: 1994’s New Models, Trim Level Revisions, and Changes in Model Designations
By 1994, new Dodge RAM models joined the line-up, now featuring a more rugged, rust-resistant body design. Despite the rough-and-tumble exterior, these new pick-ups offered a more upscale, comfort-focused cabin with an updated instrument panel.
The model designations were also revised, with half-ton haulers now named 1500, three-quarter ton haulers became 2500, and one ton haulers wore a 3500 label. Trim levels were renamed to include Work Special, LT, ST, and Laramie SLT – with models increasing in luxury level by level. Three body styles also became available, with the Regular Cab, Extended Cab, and Double Cab options adding versatility.
Proving to be a banner year for Dodge RAM, 1994 marked the year RAM trucks were officially distinguished as the largest full-size models on the market. Sales peaked and the brand powered ahead until the dawn of the 21st century, when third generation models were born.
Third Generation: 2002 Refresh
Small style upgrades paled in comparison to the changes underneath, with a new frame, suspension system, and HEMI V8 engine now on offer. A few special edition models were introduced as well, adding more diversity to the line-up that now included Regular Cab, Quad Cab, and Mega Cab configurations.
Fourth Generation: 2009 Split of Dodge and RAM Brands
Prior to their split in 2009, the Dodge RAM truck line-up featured both logos. Fourth generation models, though, solely sported the RAM badge – and instantly recognizable, hood-mounted ram’s head – as Dodge shifted its focus to cars and minivans.
Now named the “RAM 1500,” fourth generation trucks continued with two and four-wheel-drive options with either a single cab or quad-cab layout. A 3.0L EcoDiesel engine became the fourth option, with luxury features like heated seats also added in 2009.
RAM/Dodge Breakup
News of the RAM-Dodge split made headlines in the fall of 2009. Despite concerns that this would weaken both brands, it proved to do exactly the opposite. Since the split, both brands ranked among the best-selling companies in the years that followed. In fact, now able to focus its pursuits on producing cars, Dodge created the fastest muscle car ever produced! RAM excelled as well, releasing a segment-leading RAM 3500 model that tows over 31,000 pounds!
Where Is RAM Now?
2019 brought a massive redesign for RAM 1500s, resulting in a lighter, stronger model that cruised to first place among light-duty, full-size pick-ups. 2021 upped the ante with new cabin features, delighting drivers craving a more sophisticated ride.
In terms of performance, the base manual transmission was dropped, as was the Regular Cab configuration. It was simply renamed RAM Classic though, and remains a separate, very affordable model.
Today’s fifth-generation RAM 1500s are offered with either a 3.6-liter V6 engine or a 5.7-liter V8, with a mild-hybrid eTorque system available. More standard safety and driver assist technologies, convenience features, and infotainment options were added as well. Features like adaptive cruise control, larger display screens, and rearview cameras make their appearance in these fifth-generation models.
Interested in Learning More About the RAM Brand? Call Today!
Here at South Strand Chrysler Dodge Jeep RAM, our sales team knows our inventory inside and out. From cabin features to performance specs, we’re ready to provide more details – and to answer any questions you may have.
Get in touch today to learn more or to schedule a test drive!