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Striking out on its own for the first time in 2009, the RAM brand has grown in popularity over the years. Now known for its power-packed pickups, RAM trucks are both comfortable and capable – a combination that many brands struggle to achieve. Drivers agree that most models comparable in performance are purely functional, lacking the upscale cabin features RAM truck drivers enjoy. 

The RAM brand is an automotive icon, with a decades-long history rooted in the red, white, and blue. RAM has evolved with the times, powering ahead of the competition to remain a top contender in the truck market. Read on to learn more about the brand’s evolution, then stop by South Strand Chrysler Dodge Jeep RAM to test drive a new RAM truck!